When you watch his presentations, he shows clearly how to use narrative and storytelling to capture his audiences imagination, passion and enthusiasm.
Now, it is true that not everyone has Steve Job's presence or can tell a story quite the same way he did.
However, all leaders are able to develop their own style of storytelling, underpinned by passion, humour and spontaneity.
What stories do you enjoy hearing and telling? How do these reflect upon you as a leader? And, how can you develop your own brand of storytelling?